Explore the burgeoning trend of non-alcoholic spirits, focusing on how Maya Tea’s Philters line captures consumer interest through innovative use of botanicals, adaptogens, and nootropics. Analyze the brand’s unique narrative craft and how they leverage this to create a magical and transformative experience for their audience. Investigate their marketing strategies, emphasizing partnerships with local venues and online platforms to expand market reach. Discuss the role of Manish Shah in driving this innovation, rooted in his expertise as a tea and botanical expert. Consider how engaging with the community enhances brand identity and product acceptance.